New Aeon Collection

Updated. Curated. Designed.

The classic Naeon tee gets a timeless update. With our signature Aeonweave™ fabric, cropped boxy silhouette and new textural graphics - the Essence & Emblem tees are here to make your everyday wear a moment.

About The Collection–    –
The Ultimate Staple

A New Aeon

Since their first inception in 1904 to their widespread adoption in 1945, the humble t-shirt has always been a part of every wardrobe.

Here, we honour the classic by creating 2 of our own interpretations that harken back to the original's wearability, simplicity & durability.

Welcome, the Essence & Emblem Tees.

Introducing: The Essence Tee–    –
  • The Brief:

    "Design a t-shirt that is contemporary, elegant yet simple. It should remind you of a pair of worn in Chelsea's - reliable, durable, and comfortable. Able to be dressed up, dressed down and everything in-between. Colours should create some interest but not overwhelm the presence of the wearer."

  • The Result:

    A tee that accentuates the wearer's proportions through a cropped, oversized silhouette. Subtle colour choices distinguish between what is the 3D Graphic and what is Aeonweave™ fabric.

  • Details:

    3D colour-complemented graphics on front with new Naeon monogram on centre back. Textured to be visible in varied light but subtle enough to blend in from far away.

Introducing: The Emblem Tee–    –
  • The Brief:

    "Design a t-shirt that is contemporary, bold yet intentional. The design should be recognisable and evoke a sense of authority & elegance, without being overbearing or immature. Colours should accentuate the design or highlight the graphic while maintaining the same emotional signature."

  • The Result:

    A tee with a cropped, oversized silhouette with a large, bold graphic on the back with complementary front design. A balanced yet bolder colour palette accentuates the smooth drape of the Aeonweave™ fabric underneath the graphics.

  • Details:

    Mixed media graphics create a textural break from the fabric, while a red accent adds a vibrant pop without being overpowering on an off-white base. A highly detailed front graphic ties in the design - reminding that while the design is bold, nothing small is forgotten.

Shop Other Collections–    –